PRICING

No "contact us for pricing".

You've got a business to run.

Four ways to start

  • Ads - Lead Generation — new customers who weren't looking for you yet. From $1,500/month, plus ad spend.
    If referrals built the business and you’re tired of waiting on the next one, let's get growing on purpose. [READ MORE]

  • Measure Twice — Two weeks of prep, so everything your ads need is ready before the meter starts. $1,500, one time.
    If you’ve never run ads, or you did and still can’t say what you got for the money, start here. [READ MORE]

  • Gravy — Follow-up on your open quotes and proposals, plus seasonal outreach to past customers: the money already out there with your name on it. $400/month, no ad spend.
    If quotes go out every week and half of them seem to have gone to live on a farm upstate, and last year’s customers haven't heard from you since, let’s go get your gravy. [READ MORE]

  • Websites & landing pages — scoped and quoted after we see what you have and what it needs to do. Starting at $1,000.
    If your website looks like a business card that went through the wash, or your ad is about one job and tapping it lands people on a page about all of them, let’s build the page that does the job.

Ads - Lead Generation

Engagements start at $1,500/month.

Plus ad spend paid directly to your accounts — typically $1,500–$3,000/month to start, depending on your market and what a customer is worth to you.

A 3-month minimum - because ads need time to find their footing. Checking results at day 30 is like pulling up a seed to see if it's growing. By month two, the data starts telling us what's working best. Month three is where we pour gas on what's landing and rework what's not, based on real numbers. Not a Magic 8-ball dressed up in a PowerPoint.

The essentials, Always On:

  • Market and competitor research before your first campaign launches

  • A CRM set up for your business, with every lead captured and organized in one place

  • Every new lead answered within a minute, any hour, with a few qualifying questions before it reaches your team

  • Retargeting — getting back in front of people who showed interest and didn't call

  • Pipeline review with a plain-language read on what we're seeing

  • Campaign build, launch, management, and ongoing optimization

  • Monthly strategy call

  • Full performance reporting

BUILD

$1,500/mo

Best for: The end of wondering where the next customer comes from

Right for you if your ad budget* is:

Up to $3,000/mo

Monthly retainer: $1,500

What's included: Everything in Always On, above

GROW

$2,500/mo

Best for: When growth is a decision, not a surprise

Right for you if your ad budget* is:

$3,001 - $10,000/mo

Monthly retainer: $2,500

What's included: Everything in Build, plus multiple campaigns and audiences running side by side, with more ads in rotation**

SCALE

$3,500/mo

Best for: A year that made the last one look like a warm-up

Right for you if your ad budget* is:

$10,001/mo+

Monthly retainer: $3,500

What's included: Everything in Grow, at higher volume across every audience**

*Your ad budget is separate, and it stays yours. You'll pay the ad platform directly from your own account — we never touch it, and we never mark it up. The retainer above is what you pay us to run it.

**More spend = more moving parts — more audiences running at once, more ads in rotation, and more of them swapped out as soon as numbers dip. We're testing more and adjusting more often, which is what keeps your cost per lead from creeping up as you grow.

Add Gravy to any plan for $200/month.

Measure Twice

Be prepared before the meter starts.

Before a dollar goes into a campaign:

— What your ads will promise and why.

— Market analysis, what your competitors are already running.

— Your photos and assets sorted.

— And what a job earns you, turned into a cap on what we're allowed to spend winning one.

Two weeks. Then campaigns go live with everything they need, instead of your first month disappearing into a scavenger hunt.

Not every business needs this. If you're ready, we skip it.

$1500, one time.

Gravy

Follow-up on work you've already earned, running in the background.

(No ad spend needed.)

— Every open quote followed up by text and email until the homeowner decides

— Seasonal campaigns to past customers: maintenance, inspections, the next project

— Every new lead answered within a minute, with a few qualifying questions

— Replies sent straight to your phone and office

— A monthly straight-talk review: what went out, who replied, and where things stalled

Everything we build for you is yours.

Best fit: a few years of customer history and quotes going out every week.

$1000 setup • $400/month

3-month minimum, then month to month.

The fine print, in regular size print

What’s yours: Your site and landing pages, built on your domain and hosting. Your ad accounts and their full performance history. Your creative files. Any domain registered for you. Your customer list, exported any time, with where every person stands, including anyone who asked not to be contacted.

Terms: Ads and Gravy run three months to start, then month to month. Ad spend goes from your account straight to the platform, never through us.

Ready to find out what's actually possible for your business?

One conversation. We'll tell you what we see and what we'd do about it.

LEAD GENERATION ✦ WEBSITE/LANDING PAGES ✦ CRM ✦ INSTANT LEAD RESPONSE & QUALIFICATION ✦ ESTIMATE EXCAVATION AND PAST-CUSTOMER FOLLOW-UP

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