Home services | Construction | Professional services businesses
Grow like you meant to.
Not by accident. Not by referral luck. Marketing run by people who've been on your side of the table — and steady demand you didn't have to hope for.
Built for businesses ready to grow - without outgrowing what makes them good.
LEAD GENERATION ✦ WEBSITE/LANDING PAGES ✦ CRM ✦ AI LEAD RESPONSE/FOLLOW-UP & BOOKING
More customers. More revenue.
Less noise.
The marketing industry has perfected the art of making simple problems look complicated: Reports you need a translator for. An AI setup you babysit that never sells a thing. A guy who talked fast and promised a lot. Meanwhile, your sales are still growing slower than a toddler putting on shoes.
Growth shouldn't be something that happens to you. It should be something you decide on, and then watch it show up all year.
We make that part delightfully boring. Predictable, steady, easy to explain.
The businesses that get this right don't just grow.
They become the name that shines.
CASE STUDY EXAMPLES:
• $33,898.01 ad spend >> $554,599 revenue - Contracting company
• $13,922.49 ad spend >> $61,796 revenue - Roofing company
Growing takes three things.
Demand. People finding you who weren't looking for you specifically. Ads, search, showing up when someone asks.
What they find when they get there. The page they land on, how you look next to the other options, whether it's obvious why you're the better call. No campaign fixes this. It just puts more people through the same experience, faster.
A business that can hold it. What happens after someone raises their hand — how fast you answer, what they hear, whether the job gets done the way it got sold or the product performed as described. This is the most expensive one to get wrong.
All three feed each other. Get demand right and the other two break, and you've paid to find out. Which is the polite way of saying: all the ads in the world will land on a turd, and people will just scrape it off their shoe and keep walking.
We run the first one. We tell you the truth about the other two — including when the problem is on your side of the table. Most agencies won't, because the conversation is uncomfortable and the check clears either way.
What we do
But only what moves your business.
We match the right services to where you are.
Lead Generation/Sales Growth
Meta, Google Ads, or Local Service Ads, backed by market research on your business and customers before a single ad runs. Every campaign is built and managed from a real picture, not a generic setup.
CRM / Lead Management
Every lead captured and organized in one place, then tracked as you work. You'll get a regular read on what your pipeline is telling us — so you always know where things stand, instead of guessing.
Website / Landing Pages
Built to convert the traffic you're already paying for. If your site isn't turning visitors into inquiries, more traffic just means more wasted ad spend. We fix that before we send anyone your way.
AI Response / Lead Follow-Up
(And AI appointment booking as relevant) The moment a lead comes in, they get an instant reply — so you're the first to respond, even when you're sleeping, when nearly half your inquiries come in. Being first is often the difference between booking the job and losing it to whoever responded sooner.
A real conversation first, not a pitch — and a plan sized to where your business is today, whether that's just you, you and a small crew, or a team ready to scale.
Engagements start at $1500/month.
Plus ad spend paid directly to your accounts — typically $1,500–$3,000/month to start, depending on your market and what a customer is worth to you.
A 3-month minimum - because ads need time to find their footing. Checking results at day 30 is like pulling up a seed to see if it's growing. By month two, the data starts telling us what's working best. Month three is where we pour gas on what's landing and rework what's not, based on real numbers — not a Magic 8-ball dressed up in a PowerPoint.
Every engagement starts with Launch Readiness — $1,500, one-time.
Before a dollar goes into a campaign: what your ads are going to promise and why, what your competitors are already running, your photos and assets sorted, preparation for AI response, and a baseline for what your leads are worth today so month three has something to be measured against.
Two weeks. Then campaigns go live with everything they need, instead of your first month disappearing into a scavenger hunt.
PRICING
Lead Generation
For businesses where ads drive inquiries — home services, professional services, and similar.
The essentials, Always On:
Campaign build, launch, management, and ongoing optimization
A CRM set up for your business, with every lead captured and organized in one place
Pipeline review with a plain-language read on what we're seeing
Retargeting — getting back in front of people who showed interest and didn't call
Monthly strategy call
Full performance reporting
Everything we build you is yours
BUILD
$1,500/mo
Best for: The end of wondering where the next customer comes from
Right for you if your ad budget* is:
Up to $3,000/mo
Monthly retainer: $1,000
What's included: Everything in Always On, above (Pipeline review is monthly)
GROW
$2,500/mo
Best for: When growth is a decision, not a surprise
Right for you if your ad budget* is:
$3,000 - $10,000/mo
Monthly retainer: $2,500
What's included: Everything in Build (weekly Pipeline review), plus multiple campaigns and audiences running side by side, with more ads in rotation**
SCALE
$3,500/mo
Best for: A year that made the last one look like a warm-up
Right for you if your ad budget* is:
$10,000/mo+
Monthly retainer: $3,000 (Above $15k ad spend, this converts to 20% of ad spend)
What's included: Everything in Grow, at higher volume across every audience**
Second ad platform: +$900/mo (i.e. if you want to run Meta + Google)
*Your ad budget is separate, and it stays yours. You'll pay the ad platform directly from your own account — we never touch it, and we never mark it up. The retainer above is what you pay us to run it.
**More spend = more moving parts — more audiences running at once, more ads in rotation, and more of them swapped out as soon as numbers dip. We're testing more and adjusting more often, which is what keeps your cost per lead from creeping up as you grow.
What's yours
Your site and landing pages, built on your domain and hosting. Your ad accounts and their full performance history. Your creative files. Any domain registered for you. Your customer list and conversation history, exported any time.
Three months to start, then month to month. One client per trade, per service area.
The goal is never just more people at the door.
It's what they find when they walk in. Which is why we do the right things in the right order, so the business you already built is ready for what's next.
That's why we're called Luminary. What made you good is what everyone sees, and the growth you get is the right kind of more.
LEAD GENERATION ✦ WEBSITE/LANDING PAGES ✦ CRM ✦ AI RESPONSE/LEAD FOLLOW-UP & BOOKING
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